By
June 23, 2025
•
20 min read
Prime Targets: How Scammers Exploit Amazon Prime Day
As Amazon prepares for its multi-day Prime Day event (July 8–11), cybersecurity experts are sounding the alarm. Scammers are already engineering new phishing campaigns, impersonating Amazon customer support to trick consumers into revealing sensitive account details.
Last year, Amazon reported an 80% spike in impersonation scams during Prime Day. This year’s threat landscape is expected to be worse.
🕵️♂️ The Favorite Tactics:
Fake phone calls about “suspicious” purchases (e.g., iPhones)
Phishing texts or emails claiming there’s a payment issue
Fake Amazon lookalike sites requesting logins
Urgent warnings designed to spark panic
🎯 Why it works: During big sales, shoppers are more distracted. Deals drop, but so does user vigilance. That’s when social engineering thrives.
💡 Amazon’s own advice includes:
Never share your login info with third-party tools or people
Never place orders or give payment info over the phone or email
Only trust the official Amazon app or website
Turn on Two-Factor Authentication (2FA)
Don’t fall for gift card payment requests — Amazon will never ask for this
🔐 Extra precautions:
Keep your OS and Amazon app updated
Use a unique password, not shared with other sites
Avoid clicking links — go directly to Amazon.com to check account issues
💥 Prime Day is open season for cybercriminals. You’re not just shopping for deals — you’re also being shopped as a target.
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