The New Space Race

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Gigabit Systems
December 2, 2025
20 min read
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The New Space Race

Amazon Takes Aim at Starlink — and Your Connectivity Strategy

Amazon just rebranded Project Kuiper as Amazon Leo, and it’s officially opening the doors for businesses to test its low-Earth-orbit internet service. With more than 150 satellites already deployed — and a planned constellation of 3,236 — Amazon is positioning itself as the first serious challenger to Starlink’s near-total dominance, powered by nearly 9,000 active satellites.

This isn’t just a space story.

It’s a connectivity, security, and resilience story that will impact SMBs, healthcare, schools, and law firms.

What Amazon Leo Actually Means

  • Enterprise testing has begun: Amazon is quietly onboarding business users to evaluate speed, stability, and latency.

  • New branding, new strategy: Kuiper’s new identity — Amazon Leo — is designed to signal a commercial-grade LEO network ready for market adoption.

  • Launch partnerships: Satellites have gone up via ULA… and even SpaceX — yes, Starlink’s parent company.

  • Constellation scale: 3,236 planned satellites vs. Starlink’s 9,000+ already in orbit.

This is the first time Starlink has faced a competitor with Amazon’s resources, logistics footprint, and enterprise relationships.

Why IT & Cybersecurity Leaders Should Care

1. Multi-path redundancy becomes accessible

SMBs and schools traditionally rely on one ISP.

A LEO satellite link provides:

  • Backup connectivity

  • Failover for outages

  • Remote-site coverage

  • Higher resilience during cyberattacks or fiber cuts

Outages become disruptions — not disasters.

2. New security models required

Satellite internet introduces:

  • New authentication layers

  • Additional encryption demands

  • Ground-station dependencies

  • Vendor-specific firmware risks

A second LEO provider means new firmware, new routers, new attack surfaces.

Starlink already had vulnerabilities disclosed; Amazon Leo will face the same scrutiny.

3. The privacy landscape shifts

Two major LEO providers = two massive data pipelines.

Organizations need policy updates covering:

  • Remote access

  • Telehealth

  • Off-site legal work

  • Cloud connectivity over satellite links

If your industry is regulated, satellite routing must be included in compliance documentation.

4. Competition drives price compression

Starlink has held pricing power for years.

Amazon entering this arena means:

  • More affordable backup connectivity

  • Enterprise-friendly SLAs

  • Lower equipment costs

  • Potential integration with AWS edge services

This is especially impactful for rural schools, clinics, and field operations.

The Bottom Line

The LEO satellite market is no longer a one-horse race.

As Amazon Leo comes online, organizations must update their risk assessments, business continuity plans, and network strategies to account for multi-orbit connectivity.

Redundancy is no longer a luxury — it’s an expectation.

70% of all cyber attacks target small businesses, I can help protect yours.

#cybersecurity #MSP #managedIT #SMBsecurity #dataprotection

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